About Me:
I didn’t set out to become a marketing professional; I was just a business owner trying to stay afloat.
Years ago, I started with a tile setting business that sort of got by, but I didn't want to just get by. I partnered up with a friend and we opened up a small home remodeling company. Things started looking better—until the early 2000s housing market crash hit us. Practically overnight, larger companies began undercutting the market, offering jobs at cost just to survive. Small businesses like ours were squeezed out, and the company we’d worked so hard to build fell apart.
That loss taught me a tough lesson: survival in business doesn’t come from hard work alone. I realized I needed to understand what made some businesses thrive when others struggled. So, I dove into learning everything I could about marketing, growth strategies, and ways to optimize every single part of a business. I started specializing in growth hacking and conversion rate optimization (CRO), uncovering techniques that could change a business’s trajectory.
But life has a way of testing you. Around the same time, I went through a personal crisis, I won’t bore you with the details, life ‘happens’ to everyone. But it was a heavy blow, and for a while, I let everything slip away.
Still, the fact of the matter is, you can’t let everything slip away forever. In the time that followed, I channeled those setbacks into countless hours of mastering strategies used by the biggest players, adapting them to help smaller businesses thrive. Now, I’ve returned with a renewed sense of purpose. I know what it’s like to build something from the ground up, to face setbacks, and to find the resilience to start again. Today, I work with business owners who are ready to grow, bringing a unique approach rooted in hard-earned experience and strategies designed for rapid, meaningful results.
If you're looking to make your business more resilient, more profitable, and more impactful, I’d be honored to help.
Todd Martin
FAQS
What is a Fractional CMO, and how can they benefit my business?
A Fractional Chief Marketing Officer (CMO) offers advanced marketing expertise and strategic guidance on a part-time or project basis, bringing a fresh, focused perspective to drive results. This role is ideal for businesses that need expert marketing insights and direction without the expense of a full-time CMO. At Leveraged Marketing Solutions, we focus on optimizing your marketing system to capture lost revenue and accelerate growth, ensuring that every marketing dollar drives maximum results.
How does your pay-for-performance model work?
Our results-based model is designed to minimize risk for clients by focusing on delivering measurable outcomes. At this time, we offer a pay-for-performance structure where you only pay if we achieve specific, agreed-upon results. As our portfolio grows, we plan to introduce an upfront payment model backed by a satisfaction guarantee, ensuring you can trust that our focus remains on your success.
What types of businesses benefit most from your services?
We specialize in working with owner-operated B2C businesses, typically in professional services, info-marketing, retail, and e-commerce sectors, that have annual revenues between $400,000 and $5,000,000. These businesses often have under-optimized marketing systems that can yield significant growth when improved. If you’re looking to unlock new growth potential without massive changes to your business structure, we can help.
What are the first steps if we decide to work together?
Our process begins with a detailed analysis of your current marketing system to identify areas of inefficiency or missed revenue opportunities. We then create a customized growth plan focused on rapid improvements and longer-term strategies to ensure sustainable success. This allows you to start seeing results quickly while building a strong foundation for future growth.
How soon can I expect to see results from your services?
Results vary depending on the starting point of your current marketing system and the specific strategies we implement. However, many clients start seeing early wins within the first few weeks, with more substantial results emerging over the next few months as the system optimizations take effect. Our focus is on capturing quick wins while laying the groundwork for lasting growth.
